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Harming to Signal - Guilherme Lichand (University of Zurich)

DeFiPP Seminar

Catégorie : conférence/cours/séminaire (spécialisé)
Date : 22/10/2019 16:00 - 22/10/2019 17:30
Lieu : Salle C. Joset
Organisateur(s) : Guilhem Cassan
Abstract
 Is following traditions at least partly driven by social image concerns? If so, could alternative signals crowd-out traditions' contribution towards social image? Studying those questions is hard, as traditions (and compliance with them) are not randomly assigned. 
This paper overcomes those challenges in the context of initiation rituals and child marriage in Malawi by combining a randomized control trial that exogenously varies the availability of strategies to signal pro-sociality with a survey experiment that randomly varies the 
adoption of different signals. We find that subjects judge those who plan to marry off their under-age daughters as more pro-social in villages where child marriage prevalence is high. Alternative signals change perceptions about how pro-social those who follow traditional 
practices are, and decrease favorable attitudes towards child marriage and sexual initiation rituals by 20-30%. Those findings illustrate a new mechanism behind the rapid change of long-standing social norms, and showcase that social signaling interventions can have 
implications above and beyond the behaviors they target explicitly.

 

Contact : Guilhem Cassan - guilhem.cassan@unamur.be
Plus d'info : http://defipp.unamur.be/seminars
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