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Francqui Chair « Big Data Analytics for Busines »

Session 4 - "Social Network Analysis”

Catégorie : conférence/cours/séminaire (spécialisé)
Date : 25/04/2018 09:30 - 25/04/2018 12:30
Lieu : E13 (1er étage) - Faculté des Sciences économiques, sociales et de gestion
Orateur(s) : Prof. Dr. Dirk Van den Poel
Organisateur(s) : Prof. P. Zidda - Département des Sciences de gestion

Social Network Analysis (SNA) is the process of investigating social structures through the use of networks and graph theory. In an ever-increasing competitive environment, any source of additional data may lead to a competitive advantage. Today’s omnipresence of social media provides marketers with a great source of network data. What sensors are doing for electronic data capture, social media are doing for (inter)personal interactions. In networks such as Facebook, Twitter, Instagram, Snapchat, Pinterest opinion leaders self-identify themselves.
We illustrate the concepts with R packages for SNA: igraph and statnet.

Contact : Bénédicte Coulon - +32 (0)81 724841 -
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