Francqui Chair « Big Data Analytics for Busines »
Session 4 - "Social Network Analysis”
Date : 25/04/2018 09:30 - 25/04/2018 12:30
Lieu : E13 (1er étage) - Faculté des Sciences économiques, sociales et de gestion
Orateur(s) : Prof. Dr. Dirk Van den Poel
Organisateur(s) : Prof. P. Zidda - Département des Sciences de gestion
Social Network Analysis (SNA) is the process of investigating social
structures through the use of networks and graph theory. In an
ever-increasing competitive environment, any source of additional data
may lead to a competitive advantage. Today’s omnipresence of social
media provides marketers with a great source of network data. What
sensors are doing for electronic data capture, social media are doing
for (inter)personal interactions. In networks such as Facebook, Twitter,
Instagram, Snapchat, Pinterest opinion leaders self-identify
themselves.
We illustrate the concepts with R packages for SNA: igraph and statnet.
Contact :
Bénédicte Coulon
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+32 (0)81 724841
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secretariat.admin-gestion@unamur.be
Plus d'info :
http://www.unamur.be/en/eco/francqui-vandenpoel
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